Celebrity Cruises Announces New Brand Positioning

Table Of Content

• MSC to Construct New Hospital Ship for People in Africa
• 'NOTHING COMES CLOSE' TO THE ELEVATED EXPERIENCE OF CELEBRITY CRUISES
• Celebrity Reveals New Shorter Caribbean Cruises
• Celebrity Cruises Reveals 5th Edge-Class Ship Name, Celebrity Xcel, Takes Delivery of Celebrity Ascent
• Celebrity Cruises ship ready to sail with paying passengers, some of whom are unvaccinated
• Financial Services & Investing

It will also be the first ship to be powered by “tri fuel”, allowing the ship to process multiple kinds of fuel including methanol, and so cut down on carbon emissions. (8 a.m. EST) – Celebrity Cruises revealed the name of its fifth Edge-class ship, Celebrity Xcel, and took delivery of its new ship, Celebrity Ascent today (November 7).

Celebrity Cruises Announces 2025-26 Season - Cruise Industry News

Celebrity Cruises Announces 2025-26 Season.

Posted: Thu, 16 Nov 2023 08:00:00 GMT [source]

MSC to Construct New Hospital Ship for People in Africa

To mark the moment, they participated in several maritime traditions including the signing ceremony and the changing of flags onboard the ship, along with a celebratory toast in the ship's spectacular three-story Grand Plaza. “The Edge Series has shattered preconceived notions of cruising, and I am thrilled to announce our next bold step as a brand with Celebrity Xcel,” said Celebrity Cruises’ President Laura Hodges Bethge. Major changes are coming to Celebrity Cruises, with the cruise line introducing a fully all-inclusive formula guests can add in as part of their cruise. The new program, which is capacity-limited and is priced dynamically depending on voyage duration, was initially rolled out as "Celebrity Pass" before undergoing a name change and slight tweak to amenities.

'NOTHING COMES CLOSE' TO THE ELEVATED EXPERIENCE OF CELEBRITY CRUISES

On the other hand, the No Perk rate allows guests to customize their cruise experience à la carte, adding amenities as they see fit. Similar to Royal Caribbean's "The Key" program, Celebrity's new Premium Access add-on gives passengers the chance to enjoy priority embarkation along with a welcome lunch in the main dining room. It also includes priority stateroom luggage delivery, complimentary unlimited room service; priority tendering service in tender ports of call; reserved seating in the main theatre; and express luggage service upon disembarkation. On Saturday, Celebrity Cruises' Celebrity Edge is set to be the first cruise ship to set sail from an American port with paying passengers in more than 15 months.

Celebrity Reveals New Shorter Caribbean Cruises

"True to her name, this next ship will 'Xcel' beyond her sister ships with entirely new experiences, yet to be revealed, but that will change the game all over again." Effective October 4, 2023, newly purchased All-In packages will include Classic Drinks and Basic Wi-Fi for every guest in the stateroom. The changes mean a positive difference for guests who book a cruise, receiving more options and amenities than under the old structure. Lauderdale on Dec. 3 embarking on a seven-night Eastern Caribbean cruise, visiting destinations such as St. Maarten, St. Thomas and the Dominican Republic.

Celebrity Cruises Reveals 5th Edge-Class Ship Name, Celebrity Xcel, Takes Delivery of Celebrity Ascent

Employing a technique coined “True Eye View”, Celebrity’s new visual approach captures the essence of a Celebrity vacation from the perspective of guests. "Those people were isolated. … everybody else carried on with their vacation uninterrupted." Headlining the ceremony were the ship’s co-Godmothers, Captain Sandy Yawn from Bravo TV’s Below Deck, and her sister Michelle Dunham, Founder of the Jacksonville School for Autism, who officially named the ship with the breaking of a champagne bottle on the ship’s hull. Additionally, from February 25, 2025, to April 10, 2025, Summit will offer five new itineraries ranging from 5- to 9-night across the Western and Eastern Caribbean. Welcoming the ship to the Celebrity Cruises family were Royal Caribbean Group President and CEO Jason Liberty, Celebrity Cruises President Laura Hodges Bethge, and Laurent Castaing, General Manager, Chantiers de l'Atlantique. Captains Dimitrios Kafetzis and Tasos Kafetzis, the first brother captains honored with taking a new ship from the shipyard, were also on-hand for the celebration, along with 1,400 Celebrity Ascent crew members.

MIAMI – August 22, 2022 – Celebrity Cruises today announced new protocols for guests sailing from U.S. and European ports by dropping vaccination requirements and simplifying testing guidelines, making cruising more accessible and easier for travelers. Celebrity Cruises has also clarified that the All-In packages are available on all sailings, excluding those to the Galapagos. The cruise line also established a static exchange rate for each per-day price, shielding guests from potential currency fluctuations. The Premium Beverage Package gives guests access to a wide range of premium brands of liquors, cocktails, beers, and wines, all listed under $17 on the onboard menu. Beyond alcohol, this package also includes premium bottled water and smoothies, specialty coffees, and juices. The All-Included rate offers the Classic Drinks and Basic Wi-Fi package, similar to other staterooms.

The passengers and their travel party disembarked Thursday in Freeport on Grand Bahama Island. According to Celebrity's website, for cruises departing from ports outside of Florida, all passengers age 16 and older will still be required to be fully vaccinated. While all crew members are vaccinated, Fain said the company won't enforce vaccines among passengers leaving from a Florida port.

Guests can upgrade from the Classic Drinks package to the premium package for $20 per day, including gratuities. Celebrity Cruises is introducing “Nothing Comes Close,” the company’s new brand positioning and brand identity, set to launch globally on April 8. And Wednesday evening, two guests under 16 and unvaccinated aboard Adventure of the Seas tested positive for COVID after routine testing.

Celebrity Cruise Ship Returns to Service After Multi-Million Dollar Renovation

For more information on Celebrity Cruises, or to book a Celebrity cruise, visit , call CELEBRITY, or contact a trusted travel advisor. The Classic Beverage Package gives guests a broad range of standard liquors, cocktails, beers, and wines priced under $10 on the onboard menu. The new changes to the packages will mean significant savings per person if purchased before the cruise, compared to the onboard prices. “Nothing Comes Close” will be the focus of the cruise line’s brand positioning from media and advertising, to travel advisors and onboard. The Adventure of the Seas passengers' close contacts were vaccinated and tested negative.

The new packages are only available for bookings sailing on or after October 4, and will not be available for those guests with existing bookings sailing before October 2023. Celebrity Cruises said it expects guests to be able to make savings of between $200-$800 compared to booking the different amenities during their cruise. That’s besides what the changes to the new All-Inclusive packages mean for how gratuities are handled after October 4.

The ship’s departure is set to come shortly after four passengers on two ships in Royal Caribbean Cruises' lines – the Celebrity Millennium and more recently, the Adventure of the Seas – tested positive for COVID-19. All Included” Pricing applies to cruises booked and departing on or after October 4, 2023, excluding Galapagos cruises, in an inside through AquaClass stateroom (“Eligible Bookings”). Celebrity Cruises, a premium cruise line operated by Royal Caribbean Group, has announced four changes that will go into effect on October 4, 2023.

The Celebrity Solstice will sail 12-night cruises to Hong Kong, Vietnam, and Thailand with overnight stays in Hanoi, Hong Kong and Bangkok. Ascent will feature a number of newly-designed features including an expanded rooftop garden, a second Daniel Boulud restaurant for the line, Le Voyage; and a new evening entertainment program with live performances and DJ sets. For more information on Celebrity Cruises, or to book a Celebrity cruise, visit , call CELEBRITY, or contact a trusted travel advisor.

"We are so excited to unveil this new program. It provides our guests with more options to experience the natural beauty of the Caribbean, which is elevated by our personalized experiences on board," says Laura Hodges Bethge, President of Celebrity Cruises. "As part of this expansion, we are thrilled to add Port Canaveral to our list of home ports – it is a perfect market to reach a wide mix of both in- and out-of-state travelers looking for fun in the Caribbean sun." Requirements in Other RegionsWhile Celebrity Cruises has dropped vaccination requirements, sailings to and from ports in Canada, Australia and New Zealand require all guests ages 12 and up to be fully vaccinated to sail in keeping with country requirements. Galapagos cruises require guests ages 3 and older to be vaccinated.For all sailings, detailed boarding information by country of embarkation is available on the Country Travel Requirements page of Celebrity Cruises’ HealthyAtSea.com portal. Joining the Ascent in the Mediterranean will be the Celebrity Equinox sailing nine and 10-night itineraries.

With every detail elevated beyond expectations, you will never want to vacation any other way. An industry pioneer for 35 years, each Celebrity vacation offers experiences you won’t find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025. Refreshed Caribbean Offerings from Port Tampa BayCelebrity Cruises will revamp its current Caribbean program out of Port Tampa Bay. Guests can now enjoy more frequent opportunities to set sail with 6- to 7-night cruises on board Celebrity Constellation. The new program expands the brand's offerings with four new itineraries and a total of 14 sailings for the season from January 2, 2025, to April 6, 2025. These itineraries will visit destinations like Belize, Honduras, Key West, Mexico, and New Orleans during Mardi Gras, scheduled for March 1, 2025.

Starting from the same October date, newly formed groups will be eligible for the updated All-Included package, featuring Classic Drinks and Basic Wi-Fi. Existing groups have until October 31, 2023, to lock in the original three amenities (Drinks, Wi-Fi, and gratuities). (February 26, 2024) -- Celebrity Cruises has rolled out a new add-on package known as Premium Access that is available to those with booked cruises and bundles additional perks for a fee. Passengers who are unvaccinated will face additional protocols in order to board the ship, including COVID testing at their own cost. Fain acknowledged that there will be incidents where passengers test positive for COVID, but believes Royal Caribbean has the ability to manage those cases and avoid a greater outbreak aboard the ship. He pointed to the recent incidents with the Celebrity Millennium and Adventure of the Seas, saying "those cases were handled."

The Celebrity Infinity and Celebrity Constellation return with seven-night sailings to Greece and Turkey from Athens and 10- and 11-night cruises to Italy and Croatia from Rome and Ravenna. Celebrity’s new Europe offerings include six ships, visiting nearly 100 destinations with 48 overnight stays. The Celebrity Apex will return to Southampton for its second season, with more Arctic Circle and Norwegian Fjords adventures. Celebrity Xcel will make her debut in November 2025 in the Caribbean, sailing her inaugural winter season from Fort Lauderdale, on 7-night itineraries alternating between the Bahamas, Mexico and the Cayman Islands, and Puerto Plata, St. Thomas, and St. Maarten. "The Edge Series has shattered preconceived notions of cruising, and I am thrilled to announce our next bold step as a brand with Celebrity Xcel," said Celebrity Cruises' President Laura Hodges Bethge.